Thursday, October 09, 2008

Ambient replenishment controllers...

...or to put it more clearly, shelf stackers. How about "Technical horticultural maintenance officers"? Gardeners. Or a "Knowledge navigator"? A teacher.

Jargon - technical language associated with specific occupations - can be completely baffling to lots of us, which is why the Plain English Campaign will be happy to see that some local councils have decided to ditch their insane obfuscations and ludicrous circumlocutions (look 'em up) in favour of clear and straightforward language. Huzzah!

This piece in The Daily Mirror gives some shocking examples of how local authorities and businesses dress up mundane jobs and activities in fancy language to make them look really important, and how some local authorities are deciding it's time to change their tune.

We've looked at jargon elsewhere on this blog - here and here - so have a look.

Useful for:
ENGA1 - Investigating Representation
ENA5 - Language Change

Accent attitudes: lessons in discourses

As I posted a day or two back, accent attitudes have been back in the news. Following a report from The Sutton Trust , using research from t...