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But when is a swear word not a swear word? According to the Advertising Standards Authority, the word feck, as popularised by the brilliant Father Jack in Father Ted, is not rude. The Scotsman newspaper covers the story in more depth here. Lots of rude words, or blasphemous expressions have been toned down by swapping a few letters round. Expressions like Cripes and Jeepers are both believed to originate in attempts to avoid "taking the Lord's name in vain". So Cripes = Christ and Jeepers = Jesus. Oh Cripes, I've just blasphemed by typing those...
If you search using the blog search bar you'll find lots of useful stuff about rude words and people's attitudes towards them. As several of you are doing research into swearing and taboo language for your Language Investigations, some of this could make good background reading.