The report itself (although I haven't read all 300 pages of it) seems very interesting, with some quite subtle distinctions made between audiences, based on age, ethnicity, gender, whether or not they're parents, etc. and it shows that attitudes are generally softening to some swear words, while for some age groups certain swear words no longer carry much sense of taboo.
The Guardian covered it here yesterday and The Daily Mail got really p*ssed off here, starting a heated debate here too. While swearing is clearly neither big nor clever, it's often lots of good fun and educational too. Looking at changing attitudes to swearing is a good way of looking at language change and thinking about the main reasons for why social changes are reflected in language usage.
