First things first:
- Only spend 5-10 minutes on the data question. It's worth 10 marks and what you need to do is pick out, quote and label 5 different features. That's it...no explanations, no theories, no extra waffle. Make sure your 5 points are sufficiently different to allow you to get 10 marks (e.g. don't identify two examples of substitution and then label the other three as virtuous errors).
- 5 bullet points/short sentences is enough!
- Answer the question! Don't expect to be able to roll out a prepared response and get good marks. Try to grapple with what the question is actually asking you: maybe define the terms of it in your own words, early on in your opening paragraph.
- Use examples: you can even use the data from the first question if you can't think of other examples, but it's better to have a few of your own.
- Integrate and evaluate different theoretical models. Examiners are keen to see students thinking about the pros and cons of different theories for the question that's been set.
Last year's (and 2010's) revision tips can be found here. They still stand.
Some helpful links to various snippets.
And some stuff on new approaches if you're feeling brave.
If you look down the right sidebar you can also download 4 theory sheets from my Twitpics.