...even in modern Britain, where equality is the new God, prejudice about accents is alive and well. And we often found it thriving most - along the north-south, “us and them” fault-lines of old.
Our research not only shows that more than a quarter of Britons (28%) feel they have been discriminated against because of their regional accent but also, according to another batch of research by the law firm Peninsular, that 80% of employers admit to making discriminating decisions based on regional accents.
As part of ENGA3 we've been looking at language variation and attitudes towards accents and dialects, and many of us will have been running through last summer's assignment on Victoria Coren's take on George Osborne's downwards convergence towards Morrisons workers, so this programme is well-timed from that point of view. It also offers plenty of extra ammunition for debate and discussion in the form of the survey results which you can find here on the ITV Tonight website.