The ways in which search engines operate is being used by headline writers, he argues, to simplify headlines into more straightforward and descriptive summaries of what's in an article, rather than (like with the stupid title of this post) to play around with words and meanings for fun. As Weeks puts it:
One important way that websites lure traffic is through search engines, such as Google, Bing and Yahoo. When someone types in a search term, he is led to a ranked series of websites. Needless to say, websites are extremely competitive when it comes to those search engine rankings. Every website wants to be #1... As search engines have gotten more sophisticated, their crawlers and scrapers have learned to also sort through all the text on the site. So many websites, trying to enhance their SEO, now pepper headlines and stories with nuts-and-bolts, no-nonsense words that pigeonhole the story. The overuse of this tactic is called keyword stuffing. Purists frown on the practice, but it works.
So what the internet gives us with one hand - hilarious misspellings like teh and pwn, new blends such as blegging and vlogging, leet words such as n00b, and initialisms like FTW and WTF - it takes away with the other. So, what I should have called this posting is "A posting about how the internet affects language change".