Graphic Language

As part of an effort to broaden the pool of writers for this blog and to cover some different areas of English Language study, there will be some new blog contributors posting soon and a few guest posts. In one such guest post by Nigel Ball, course leader for the BA (Hons) Graphic Design programmes at UCS, Ipswich, the focus is on the role of language in graphic design.

If you asked someone “what is graphic design?”, I’d put money on most people mentioning something about images. And if someone from within the discipline itself were asked, the term ‘visual communication’ would likely crop up. Both are obvious, and in and of themselves, there is nothing wrong with them. While it is undoubtedly hard to think of a piece of graphic design that isn’t visual, what such beliefs overlook in my opinion is the importance of English language to the subject. What follows are some reasons I believe English language is (nearly) as important as good image-making abilities for graphic designers.

The Brief

There are some obvious reasons, even before you start designing, why English is a vital tool. First and foremost, the majority of design jobs will start with a ‘brief’. This will either be supplied by the client, or written by the designer themselves after meeting with a client. It will invariably need to be agreed by all parties before proceeding with the job inhand in order that there is no confusion about what is required by both parties. If there is confusion at the initial stage, then in all likelihood, the outcome will be confused and won’t communicate effectively. Within the brief, (and notes from client meetings), designers will often search for important key words that indicate a client’s values. These give measurable criteria that can be returned to as the design progresses.

Such importance is placed on the brief within design circles that even if a designer is working on a personal project they will invariably write their own brief in order to clarify their initial thoughts and set the parameters within which they intend to work.

Research

After laying out the boundaries of a job, the designer will then typically move on to a research phase. While this will be dependent on what the brief is, common research themes for most jobs will include looking closely at who the client is and what they do, the client’s competition, as well as all the contexts that surround the brief. It is important to note at this point that designers rarely only work for clients who have the same interests as them, meaning research is a vital part of the design process. For example, I know next-to-nothing about opera. Were I contacted by the English National Opera tomorrow to do a job for them, I’d have to find out as much as I could about the subject in order to be able to do it justice.

Some of this research will be primary, some will be visual, but much will involve a lot of reading. This is one of the exciting things about being a designer: you get the opportunity to widen your personal knowledge on a huge range of interesting, (and sometimes boring), topics. But with any research comes a lot of searching for material, analysis and notation.

Designing

Once a designer starts the actual ‘design’, language may become less important as concepts are considered and visual ideas start to fly. However, there are many decisions to be made at this stage. Regardless of the idea, the sort of imagery to use needs consideration. Questions such as whether to follow a photographic or illustrative route arise. Even within these two choices there are a myriad of associated stylistic choices which can affect the way an image is interpreted. For example, a few years ago I ran a live project with students in collaboration with Suffolk County Council who were asked to create a recipe pack for food bank users. It was important in this instance that the design didn’t look like a luxury cookery book with recipes that were out of the reach to the audience. At the same time it was equally as important that way the design was styled didn’t visually ‘talk down’ to those that would need to use it. While such thoughts may affect the image-making process, the background analysis that is involved to question a stylistic approach involves a degree of clarity—any critical rationale for choice of imagery requires a core understanding of nuances of English language in order to clearly justify visual decisions.

Working with copy

There’s no avoiding text as a graphic designer. In most cases copy is provided by the client or a copywriter. In the case of the latter, these are highly skilled professionals who have to do as much research as a designer to get the right ‘tone of voice’ and ensure what they are writing is correct for the job-in-hand. Unfortunately, in the case of the former, many clients aren’t experts in English language, let alone understand that you cannot fit 1000 words of type into a space that is allocated for 250; unless you add more pages to a document for which clients are often unprepared to pay the extra printing costs. This means that as you type-set the words you are supplied, you inevitably have to edit, re-write and make alterations. If a designer does not have a good working knowledge of the English language and punctuation, they are going to struggle. Spelling mistakes and misplaced apostrophes could at best highlight poor attention to detail, and at worst cost you future work.

Aside from copy supplied to you, a starting point with many design ideas may be word play, and this can often drive graphic concepts. On these occasions it is vitally important to use the correct words in order that an audience interprets your design as you wish. For example, the Alan Fletcher poster above, designed as an ironic sideswipe at design ‘rules’ for a Chartered Society of Designers event in Glasgow in 1993, specifically uses the word ‘dogma’. Firstly, dogma is slightly comical—it contains the word ‘dog’ which conjures up thoughts of little Fido not letting go of something, which in turn perfectly complements the leaning of the word itself. Secondly, dogma has alliterative qualities when used with ‘down’—the phrase runs off the tongue as if a chant or slogan. Thirdly, and more importantly in regard to clarifying meaning, if alternative words such as ‘authority’, ‘rules’ or ‘system’ had been used, these would have been too suggestive of a political stance and would overshadow the piece’s intrinsic wit.

Selling your idea

Of great importance to any designer is convincing their client that their idea is the best idea. In contemporary practice this can often be through design studios pitching for a contract against each other. If you are lucky enough to be the sole company in line for a job, you will still need to communicate your ideas in a presentation or client meeting, treading the fine line between using design jargon and language a non-designer would understand. You may have a killer idea, but if the client is skeptical and you are unable to convince them otherwise, then you will either need to compromise your design integrity or the client may procure the services of someone else.

Degree study

I hope I have managed to set out what I believe is the importance of English language to graphic design. One of the ironies of the relationship between the two is that at degree level study, many of the students that come to this arts based discipline are dyslexic or have a ‘fear’ of writing. It can then be a shock on starting a design degree at university to find out just how much of an equal emphasis is placed on research as on image making. As a counterpoint, those students who come to an arts-based degree with an excellent grasp (and/or love) of English language—maybe because they chose English as one of their A level subjects alongside an arts discipline—don’t always appreciate how this will benefit them as young designers. The realisation that their multiple skills can feed into a single interest can be a revelation: that their ability to think in words can be of equal use to them in the field of graphic design as it can to traditional A level progression route onto English related degree courses.

Further reading:

AsburyandAsbury.com  Website of creative team Nick Asbury, (a writer) and Sue Asbury, (a designer).

Heller S. (2012) Writing and Research for Graphic Designers: A Designer’s Manual to Strategic Communication and Presentation. Massachusetts : Rockport

Horberry R and Lingwood G. (2014) Read Me: 10 Lessons for Writing Great Copy. London : Laurence King

Nigel Ball is course leader for the BA (Hons) Graphic Design programmes at UCS, Ipswich, lecturing across both practical and contextual modules. Alongside teaching, Nigel takes on graphic design commissions, produces personal projects and writes a critical art and design blog under the moniker Dubdog. He has also written for the blog of respected graphic design publication Eye magazine; and peer-reviews publications for Bloomsbury art and design imprint Fairchild Books. Nigel is currently studying for his Masters in Arts Practice.

Join EngLangBlog

In September this blog will have be celebrating its 10 year anniversary, which makes me feel older than I normally do. Which is like bare old? And shown by my feeble attempts to use teen slang and MLE-style youth sociolect. And not write in full grammatical sentences?

Anyway, all of that aside, it would be good to expand the pool of people writing for the blog beyond the existing team (me and my dog). The launch of the new AQA English Language A level specification which kicks off in September 2015 seems like a good time to get new people involved, especially if you are a teacher of English Language A level or someone who is studying it/has studied it. So, if you fancy writing for the blog, just tweet me via @EngLangBlog and we can get you set up.

New AQA A level resources

If you are coming here to find new material for the September 2015 AQA English Language A level, it will be coming soon and labelled as "AQA new spec".

As the current spec is still running and students are doing exams at the moment, I don't want to post anything here that will confuse them, so will start posting new spec material later in the month.

Everybae People

The recent news stories about Scrabble are a gift to A2 students revising Language Change and Discourses, so have a look at these links for some good stuff on new words, and lots of "OMG, how can that even be called a word?!" reactions.

Here's Ben Farren of The Guardian listing lots of them.
Here's The Daily Telegraph looking at both sides: from Sue Bowman of the Association of British Scrabble Players who reckons it's "an abuse of the English language" to Gyles Brandreth, founder of the National Scrabble Competition who says "hang loose and get down on the street". Yeesh!
Meanwhile, Elaine Higgleton offers a staunchly descriptive defence of the new entries in this Radio 4 clip.

Language change hit the headlines a little while ago too in the aftermath of a thinly-disguised marketing exercise for a new Samsung phone, with several articles looking at how older generations claim to feel completely bamboozled about young people's new slang.

Here we have The Guardian explaining how language is changing faster than ever before.
Then, there's The Daily Telegraph saying the same thing in a slightly older and more baffled way.
The Daily Mail reckons it's all the fault of trades unions, gay marriage, Red Ed and immigrants (probably).
The Huffington Post keeps it fleek.

But just to prove that older people have always struggled with young people's language, here's Ben Zimmer looking at an American newspaper from 1911 saying nearly the same thing.

Thanks to various Twitter people for the links (@languagepigeon @agwilliams9 @tonythorne007 @bgzimmer)

Language Change: political correctness and technology

Recent Language Change questions on ENGA3 have featured pairs of texts (one old, one contemporary) on the same topic and offered you the chance to analyse how they use language to create different representations of whatever it is they are focusing on: rugby matches, the city of Bradford or coffee, in recent years. You are also expected to think about how the times the texts are from might have influenced their language. It's worth remembering though, that this isn't the only type of question for ENGA3, so you might want to think about some others. Remember too, that any topic that turns up in Section A of the paper can also appear on Section B as a Language Discourses question.

Political correctness (PC) is worth a look at as a language change topic. It's a movement to change language and redress some of the perceived inequalities in how language represents traditionally less powerful groups in society, but it's always controversial. A question on PC could offer you examples of words that have been changed to make them more inclusive and/or less discriminatory (like this) and perhaps extracts from a text like this one which offers a range of opinions and arguments about how homophobic language can affect people.

Even in Section A, it would be hard to avoid addressing attitudes to PC and there's no reason to steer clear of this kind of debate, because it is covered in the mark scheme. However, what you need to bear in mind is that it's Section B where you will find texts that offer opinions and discussions about language and this is where you can engage more fully with debates and discourses.

The following texts are worth a look to help you think about the arguments.
Gender-neutral language and arguments around PC
Simon Heffer gets wound up about PC (from this page)

Feminist academics upset the Daily Mail and its readers by suggesting that 'Miss' is less respectful than 'Sir'. Full story here.

The other kind of question that has cropped up before is where texts show evidence of the use of new language. Back in June 2011 the paper had an extract from a review of a digital camera. Here you would be looking at how new words are being used and how they reflect technological change (amongst other things), but as with any question on this paper, you're also looking at how language represents the topic, in this case, how the reviewer represents the digital camera. Don't forget either, that - as with the PC questions above or the ones on pairs of texts in recent years - any analysis of the text is also expected to cover how the writer represents him/herself and how s/he addresses the ideal reader. These ideas around positioning and stance are always worth mugging up on to help you secure AO3 marks, whatever kind of text you have to analyse.

It would be quite possible to get a question that had a text featuring a lot of slang and/or new words from popular culture, so you would apply the same analytical skills but perhaps focus in BP2 on a few other areas of language change. Have a look at these examples of news pieces on emojis for some ideas about this.
Emojis on the up
Emoticons are changing the language

As with PC, it's quite possible you could get a Language Discourses question on Technology and Language, so here are a few pieces to have a look at.
Is the internet destroying English?
A similar one from Steven Poole in The Guardian
Robert McCrum updates George Orwell's famous attack on poor English to cover the internet

Mode mini-moments mark 1

In the run-up to the ENGA1 exam in a couple of weeks, here's the first in a short series of short posts on Language and Mode. Today it's about Mode...

What is mode? If you can't answer that question by now, I'd respectfully suggest that you should do some basic work on the topic. After all, the first part of the paper is called "Language and Mode", so you might be advised to understand what it's all about.

So, what is it? Mode, on a really basic level, is how a text producer conveys something to a text receiver. The text producer could be a person writing, texting, tweeting, talking face-to-face or telephoning and the text receiver could be one person or a much bigger audience. So, the mode part of this is what is in the middle - how it gets from A to B. Historically, mode has been separated into spoken and written forms, based upon the channel through which the text is received (visual - i.e. read or auditory i.e. heard) but that's too binary, so the way we generally conceptualise mode for this course is along a continuum. This approach owes a lot to the linguists Doug Biber and Dick Hudson who have both written about the ways in which certain texts exhibit particular mode characteristics or dimensions.

Jarvis Cocker demonstrates his knowledge of 2nd person
pronouns & multi-modality through gesture

More recently, a wider view of mode has been suggested (by, among others, Gunther Kress) in which mode does not apply simply to speech and writing but to other forms of meaning making too, such as gesture and images. This means that a written text with pictures might be seen as multi-modal, as would a spoken lecture accompanied by a power point and gestures (not the kind of gestures I am fond of making to my students to demonstrate first and second person pronouns).

So, if you think about mode early on when addressing the texts you are given in the ENGA1 exam, you can start to make some useful observations about the nature of each text before you start considering more familiar elements such as genre, audience, subject and purpose.

General Dejection

You might have missed it, but there was a General Election last week. While many of us in Sixth Form Colleges are still weeping, wailing and gnashing our teeth - not to mention drowning our sorrows in red red wine - at the prospect of another 5 years of underfunding and fragmentation, at least the election gave us some good stuff to look at for language analysis. Every cloud has a silver lining...

Anyway, here's a quick round-up of things that you could look at for English language A level related to the recent campaign.

First off, it's the rise of the hashtag #Milifandom. For a while, it looked like people might actually vote for Miliband, and the rise of the Milifandom hashtag seemed to crystallise the feeling among a (clearly deluded, in hindsight) minority that the time of the geek had come. Obviously, it hadn't...

Accommodation was also under the spotlight: not the kind of accommodation that we need - you know, houses and stuff - but accommodation in the form of Howard Giles' Communication Accommodation Theory. A year or two ago, we looked on this blog at George Osborne's attempts to converge to working class speech but this time round it was Ed Miliband who was mocked for his apparent convergence to Russell Brand's Essex/mockney style.

Have a look at this piece which explains some of the background to the Milibrand interview and the ways in which such convergence can happen and is often viewed.

And in a separate article, David Shariatmadari looks at the glottal stop and its stigmatisation, making the following observation:

The glottal stop (more specifically, the glottalisation of “t”) is a feature traditionally associated with male, working-class speakers. But even as far back as 1982, linguist John Wells noticed it being picked up by young speakers of “prestige” British English – otherwise known as received pronunciation. It’s difficult to say exactly why that happened, but Labov’s idea of “covert prestige” makes intuitive sense. Some sounds, even though they’re generally regarded as markers of an “inferior” dialect, are nevertheless used to signal group membership, solidarity or cool.

Away from the two main male players in the General Election, Cameron and Miliband, the three female party leaders of the Greens, Plaid Cymru and SNP attracted much media coverage. Was this the first election since Thatcher's in 1979 that would see women making a splash? Well, yes and no, Sturgeon's splash appears to have seriously dampened Miliband's chances of taking power or exerting any influence on a hung parliament, with the SNP butchering Labour in Scotland and then Labour failing to make gains in England.

But what about the speech styles of the female party leaders? Were these women breaking the mould of adversarial Punch and Judy politics by injecting some much needed co-operation and civility into the debates? 

Deborah Cameron, ace linguist and author of The Myth of Mars and Venus, looked at this with a sceptical eye in this really interesting piece about gender and the debates, arguing that much of the coverage of the three female party leaders has succumbed to tedious stereotyping:

The specific ways in which women are said to differ from men (more supportive and less aggressive, more into consensus and less into point-scoring, etc.) could come straight from the pages of Men are from Mars, Women are from Venus. These are hoary old gender stereotypes, which in other contexts feminists would decry as crude and sexist. Yet in the context of the election campaign they are being dusted off and trotted out as if they constituted a feminist argument. ‘Look, women are different from men, that’s why we need more of them in politics’. There is an excellent feminist case for equal political representation. So why use an argument whose basic assumption is that women deserve a place because they’re from Venus rather than Mars?

As she points out elsewhere in her article, female speakers aren't all the same:

Some differences among women are produced by the intersection of gender with other social divisions like ethnicity and class; others reflect variation at the level of individual personality or life experience. It’s true that ‘female politicians’ is a much smaller and less internally diverse category than ‘women’. Even so, it cannot be assumed that they have a single style of speaking. In fact, it’s obvious they don’t: even among the three female party leaders I've been discussing there are clear individual differences.

Perhaps what has shaped so much of this coverage of the female party leaders and their 'female language style' is the sheer novelty of seeing women in power, and that is hugely depressing in 2015. As much as I detest pretty much everything Margaret Thatcher ever did, I can still recognise that having a female Prime Minister was still a pretty big moment in history, but 36 years later there still hasn't been another woman PM and we are still short of equality for the sexes in parliament. 

So, even when things look apparently very different, they actually stay the same. Or get worse...

Women lead the way

Yesterday's Word of Mouth on Radio 4 had a really good discussion of how language change around the world - and not just in English, but other languages, including Arabic - is being led by young women. It's definitely worth a listen if you're revising gender for ENGA3 Language Variation or even Language Change and reasons for change.

You can find it here.

The focus on women as linguistic innovators is also picked up in this 2012 New York Times article, which suggests that features as diverse as vocal fry (or 'creaky voice'), high rising terminals and new slang are all driven by young women. It's not just in spoken language that women are having an impact; in this Slate piece from 2013, Amanda Marcotte looks at how language styles on Twitter are often related to gender and speculates on how this might lead to men adopting a more 'female' style (more emojis, ellipses and exaggerated punctuation).

Revision stuff coming soon...

Apologies for not updating the blog in recent months; other things have had to take priority for a bit, so I've not had as much time and energy to blog as I'd have liked. Anyway, with AS and A2 exams on the horizon, I'll be adding lots of new posts very soon.

Sweary Mary

If you are interested in swearing, profanity and the myriad, foul-mouthed joys of rude words, the Strong Language blog will be right up your strasse. Featuring articles on the wonderful pubic wig known as the merkin, DIY oath-making and a hugely impressive - nay fan-f***ing-tastic - resources archive, it really is the bee's knees, the mutt's nuts, the dog's bollocks and the ultimate shiznit.

Media Texts and Language Interventions updated

A year or two ago, I put up a list of links to articles that might be used as style models or sources of inspiration for the A2 writing coursework part of the AQA A (Language Intervention) and AQA B (Media Text) specifications. This has been updated a few times, thanks to links that colleagues and blog/Twitter people have sent me, but I thought it was probably time to add a few more, so here goes.

If you are a teacher reading this, you might also find this useful for the new AQA English Language A level that starts being taught in September 2015, where Paper 2 has a writing task similar to the media text and intervention.

Again, I'd be delighted to add any others if you want to suggest them, either as comments on this blog post or as tweets via @EngLangBlog.

Opinion pieces

English can absorb this assault from texting (Canadian article)

Isabelle Kerr on silly new words and why they shouldn't be in the dictionary

Fay Schopen complains about young people and language

John McWhorter on “Is Texting Killing English ?”(short answer: no)

Lynne Truss gets angry about grammar

Erin Brenner responds to Lynne Truss

Michael Rosen argues that there’s “no such thing as ‘correct’grammar”

Terence Blacker on why schools should clamp down on slang and ensure Standard English

Michael Rundell asks “What are the correct rules of English?”

David Marsh on arguments about language and The Pedants' Revolt

Harry Ritchie challenges "only one way to speak"

Kyle Chayka asks "Is the Innanet RUINING teh English Language??? ¯\(°_o)/¯"

Geoff Pullum asks "Are grammar nazis ruining the English language?"

Hannah Jane Parkinson on How We Are Judged On Our Accents

Cumberbatch Needs to be More Careful with Words ('coloured' actors and racist language)

Don't Crucify Cumberbatch (the 'coloured' controversy)

Robert Lane Greene on prejudice against accents

Feature articles

Rebecca Holman on ‘Menglish’ (gender and language)

‘Menglish’ in The Daily Mail

Girls are way ahead of the linguistic curve (gender and language innovation)

How 'like' has taken off as a quotative

Britt Peterson on Why We Love the Language Police (grammar and non-standard English)

Ben Zimmer on 'Salty', a "Word with a Promising Future".

Manterruption: the "Secret Plague" for women at work

Heart in the Right Place, Mouth Not...

Benedict Cumberbatch - a famous actor whose face has been likened to that of an otter  - has apologised for causing offence by his inadvertent use of the term 'coloured' to refer to Black people. In an interview (ironically) about opportunities in acting for non-white actors, he dropped the c-bomb (not that one...) when he said, "I think as far as coloured actors go, it gets really different in the UK, and a lot of my friends have had more opportunities here [in America] than in the UK, and that’s something that needs to change." (from The Guardian).

'Coloured' is a strange word and one that causes a degree of confusion to a lot of people. The Civil Rights movement in the USA was often supported by the organisation NAACP (National Association for the Advancement of Colored People) but in South Africa 'coloured' was a term used to segregate anyone who wasn't white but who wasn't entirely black.  For a lot of older/middle-aged people in the UK in the 1960s and 1970s 'coloured' was often seen as a less stark term than 'black' . Perhaps 'black' was viewed as too dark? This link to a piece on this blog from 2005 might help contextualise it a little.

Interestingly, this piece by Robert Lane Greene on The Economist's language blog also looks at how attitudes to swearing and taboo language have changed over time, including how racial terms have become a more stigmatised form of language while religious and sexual terms now clause less offence. But what it also shows is that as language changes, not everyone can keep up. The language we are brought up with often gets embedded in our mental vocabularies and is harder to shift from even when we know it's probably less appropriate in the modern day.

So, while Benedict Cumberbatch was obviously talking sense about the representation of black people in acting, he may well have offended a few people through his terminology. Having said that, in a time when racist and xenophobic political organisations are talking up the threat of immigration and multiculturalism, is Cumberbatch's well-intentioned but clumsy phrasing as worth getting upset about as some of the vile online postings by various UKIP and Britain First knuckledraggers?

Help with research

If you are an A level English Language teacher, Ian Cushing & Marcello Giovanelli are interested in hearing about the factors that influence your choice of specification for a piece of research they are carrying out.

You can access the survey here.

Oh man!

While sitting at home, feeling sorry for myself with a bout of man-flu, this article about a curious phenomenon called manterrupting popped up on Twitter. Apparently, manterrupting is when males interrupt women in meetings and/or co-opt (or bropropriate*) their ideas as their own.


It's a man-word like these explained here by Stan Carey on the MacMillan Dictionaries blog and makes use of the man- prefix that has become so productive in recent years. So far we've had...

• mansplaining: patronising explanations delivered by men to women of things that women probably already know more about (Urban Dictionary definition here)
• manspreading: sitting on public transport and spreading one's sweaty flannels in order to secure more seat space (Collins Dictionary definition here)
• manscaping: removing unsightly body hair to make oneself more attractive (Oxford Dictionaries definition here)
• manslamming:aggressive pavement action involving a man barging into people (often women) who he believes to be in his way (explained and illustrated in The Daily Telegraph)

But what others can you can come up with? A couple of possible ones suggested on Twitter have been:

manterpreting: (a male way of interpreting a woman's words...although when @sooze8968 suggested this I perhaps did my own manterpretation of it).
manter: (pointless chat amongst men possibly making them both late for whatever)

Any more?


*And I'm also doing just that, because Sally Flower at Colchester was the first person to mention some of these this week. Anyway, I can't help it: I'm a man and it's in my genes. 

Slang archive

Following yesterday's post about other top tips for articles about language, Tony Thorne of King's College London sent this link to a whole range of articles he has gathered on the topic of slang. There's plenty there for anyone studying Language Change and Variation at A2 and lots of good stuff to read. Thanks very much, Tony.

2014 round-up

Just in case you missed them, here are some of my favourite links to articles and stories in the world of language from this year. I've grouped them by broad topic areas linked to the AQA A specification.

If you've got other suggestions or ones that I've obviously missed, please tweet me at @EngLangBlog

Words of the year: Language Change (ENGA3) 
From well jel to mahoosive: new words added to Oxford Dictionaries
Ben Zimmer's word vortex - new words of 2014

Language Change (ENGA3)
Everything is 'awesome' (in the Daily Mail) and done much better here by Lynne Murphy
25 years of LOL
10 slang phrases that sum up their era
War of words: how WW2 shaped language
Looking a bit UKIP: how UKIP has started to become a term of abuse.

Swearing and attitudes to it: Language Discourses (ENGA3)
The sweariest place in Britain?
Coprolalia (or potty mouth syndrome) is one of many excellent (but obviously rude) posts on a new blog dedicated to swearing, Strong Language

Technology and Language: Language and Mode (ENGA1); Language Change (ENGA3)
Why fears about texting are misplaced
Texting improves young people's spelling and grammar

Accents, dialects and varieties: Language Variation (ENGA3)
Dialects from Trinidad to Hawaii shaping the English language
Um or er? Why um is growing

Attitudes to 'good' and 'bad' English: Language Discourses (ENGA3)
Why our language prejudices don't make no sense
A plea for linguistic tolerance
What are the 'correct' rules of English grammar?

Gender and language: Language Variation (ENGA3)
Who interrupts whom in the workplace?
Why young women shouldn't have to talk like young men

Language and Representation (ENGA2)
Why the language of domestic violence matters
Sir and Miss: sexist and depressing

And my least favourite article was (of course) from the Daily Fail and its pathetic coverage of the English A levels (in this terrible article) which prompted this angry blog post.

Thanks for following in 2014

Thanks very much to all of you who have used the blog this year and especially if you've also followed via the @EngLangBlog twitter account or given me top tips for articles and links.

2014 has been a very busy year with work projects, so I've not had as much time to post stuff to the blog. Some of that work will become a bit more obvious in the next year with the new A level English Language specification from AQA starting to be taught in September 2015, something that I've been involved in (along with plenty of other people who actually know what they're doing). In the run-up to the new spec being taught, I'm planning a lot of new material (and to rework older material) to help students and teachers with the new topic areas and approaches, so this should start appearing in April and May.

In the meantime, I'll put together a few round-ups of recent tweets and links before doing a few more ENGA1 and ENGA3-related posts in the Spring and Summer terms. Anyway, all the best for Christmas and the New Year. Peace etc.

emagazine English Language conference 2015

In case you haven't already noticed, emagazine is organising its annual conference for students and teachers of English Language A level and some tickets are still available. It's been such a huge success in previous years that it's now taking place over two days in London. The speakers include some of the best and most knowledgeable experts on language (and a Max from Eastenders-lookalike on the Friday who must have bribed his way onto the bill).

For more details, visit this page and to get tickets go here. See you there (on the Friday, at least).

Technology traumas: language discourses for ENGA3

Just a quick post to flag up this nice clip from the excellent Ben Zimmer talking about technology, language and fears about language change. If you're doing your ENGA4 investigation at the moment (and you blinking well should be if I teach you) this is the sort of thing we'll be spending more time on after Christmas as we start to look in more depth at Language Discourses. Meanwhile, if you're an AQA B teacher, this is the sort of debate that will feature on the new AQA English Language spec that's coming in from September 2015.

F-Bombs for Feminism

With more f-bombs than an English teacher getting a paper cut from a late, U -grade essay, this video from FCKH8 comes with a Parental Advisory sticker as big as your mum. If we'd still been looking for an F in our A-Z of representation, this would have been there.

Fantastic stuff for representation of women, girls and little sparkly princesses in need of rescue...

Potty-Mouthed Princesses Drop F-Bombs for Feminism by FCKH8.com from FCKH8.com on Vimeo.

Representation alphabet

Are you planning your ENGA2 Investigating Representation coursework? Here's an A-Z of ideas for potential topics put together by various members of the English department at Colchester Sixth Form College.

·         A  Amal Alamuddin’s and George Clooney’s  wedding as an event, or Amal Alamuddin as an individual.

·         B  British Muslims: how are Britain’s Muslims represented in the media and how do they feel about it, especially with IS claiming to represent their faith?

·         C  Calypso. What the flip? You’ll be even more gobsmacked when you hear the UKIP Calypso. But have a look at the debate and responses created by this appalling song. http://www.independent.co.uk/news/uk/politics/mike-reads-calypso-car-crash-for-ukip-campaign-9807020.html

·         D  Disability: are some people with disabilities not worth the minimum wage? How are disabled people represented in the media?

·         E  Ebola: coverage of the spread of the disease around Africa, Europe and USA.

·         F  Ferguson (or #Ferguson). The shooting of Michael Brown, an unarmed black man, by a white police officer in the US state of Missouri sparked protests and violence. It raises questions about racism, policing and social cohesion http://www.theguardian.com/us-news/michael-brown-shooting

·         G  Gamer Gate: sexism and misogyny in the world of gaming. http://www.theguardian.com/commentisfree/2014/oct/20/gamergate-internet-toughest-game-woman-enemies

·         H  Hong Kong: representation of pro-democracy protests and the government’s  response

·         I   Immigration: a political hot potato but often used to whip up prejudice and resentment to gain votes. How is it viewed by those who move to Britain, those already here and why do people think there are far more immigrants than there really are?

·         J   Jennifer Lawrence: how has JenLaw been represented around the great Fappening scandal?

·         K  Kobane: the Syrian town defended by Kurds against IS. How has the battle been represented? What about the Kurdish women soldiers at the forefront of the fight against IS or the Turkish anarchists who have joined them?

·         L  Linda Bellingham: coverage of the actor’s illness and death

·         M Marriage: gay marriage and equal marriage. An institution under threat or one being redefined for a new century?

·         N  Nigel Farage: how did a privately-educated, millionaire, ex-banker manage to cast himself as an outsider voice to the Westminster establishment?

·         Oscar Pistorius: coverage of the athlete’s rise to fame and the trial for shooting his partner, Reeva Steenkamp.

·         P  Kevin Pietersen: cricket scandals are over the newspapers again with Pietersen’s autobiography bowling googlies at his former team-mates.

·         Q Queer politics: how are gay people responding to discrimination against them? The recent kiss-in at a Sainsbury’s in Brighton and the homophobic abuse suffered by two men on a bus in London highlight different social attitudes towards LGBT people.

·         R  Reeva Steenkamp: how has the woman killed by Oscar Pistorius been represented?

·         S  Sex education: it’s being discussed again by MPs. When should young people get sex education and will it save their lives, protect their health or turn them into leering, sex-crazed perverts?

·         T  Trolls: sad, lonely people in need of a hug (https://twitter.com/OwenJones84/status/523909281448755200), or dangerous criminals in need of jail?

·         U  UKIP: their political rise and the different perceptions of them. Unprincipled Knuckledragging Incompetent Parasites or angry voice of the silent majority?

·         V  Videogamers: representation of them as a social group

·         W Weather events: storms, hurricanes, climate change and natural disasters

·         X  Xenophobia: with the rise of UKIP and online halfwits like Britain First, why is fear of foreigners fast becoming such a political issue? Does it reflect genuine hatred of different people around the world or a time of insecurity and confusion in British identity?

·         Y  Malala Yusafzai: Nobel Peace Prize winner, girls’ education campaigner and victim of a Taliban shooting

 Z  Z-list celebs: pick any recent vaguely famous non-entity from a reality show and see what’s happened to them in the press since their moment of glory.

What's proper?

Language debates are all over the media again and rarely seem to be too far aware, which is great news if you are an A level English Language student and looking for material to analyse, ideas to glean and references to add to your notes.

This article from Christian Rudder in The Huffington Post offers an analysis of Twitter language in response to the perception that social networking is degrading and/or destroying the English language. It's a common argument and one that has been knocking around for centuries. Ever since there has been technology to communicate - the pencil, the printing press, the mobile phone - there has been someone complaining about its disastrous effects on English.

This article challenges the declinist discourse and suggests that far from dumbing us down and forcing us to communicate very little in 140 characters, Twitter is not that different to other forms of communication:

A team at Arizona State was able to reach beyond word count and length, and into the sentiment and style of the writing, and they found several surprising things: first, Twitter does not change how a person writes. Among the many examples they tracked, if a writer uses “u” for the second person in e-mails or text messages, she will also use it on Twitter. But, likewise, if she generally spells out “you,” she does so every-where -- on Twitter, in texts, in e-mail, and so on. The decision to refer to the first-person singular as "I" or "i" follows the same pattern. That is, a person’s style doesn’t change from medium to medium; there is no “dumbing down.” You write how you write, wherever you write. The linguists also measured Twitter’s lexical density, its proportion of content-carrying words like verbs and nouns, and found it was not only higher than e-mail’s, but was comparable to the writing on Slate, the control used for magazine-level syntax. Everything points to the same conclusion: that Twitter hasn’t so much altered our writing as just gotten it to fit into a smaller place. 

Elsewhere, Ammon Shea, whose new book Bad English: A History of Linguistic Aggravation looks well worth a read, has also written a piece for The Huffington Post, considering what's happened to the meanings of the words that were being worried about a hundred or so years ago. Shea finds that words like awful and talented rarely attract complaint these days, but were viewed by some as being totally unacceptable in the past. Meanings change: get over it, seems to be the key message here.

And if you want to help somebody who is actually researching attitudes to "proper" English for a PhD project, Carmen Ebner is collecting views through this link to her online questionnaire, so please take part and give your views. It's particularly good if you are an A2 English Language student and starting to look at language discourses and attitudes to change and variation as part of your second year work.

Welcome to EngLangBlog

With the new term underway, I thought I'd say welcome to the blog and introduce you to some of its main features.

First of all, the blog is designed to help you with your English Language A level. It's primarily aimed at the AQA A specification (as that's what I mostly teach and if you're a Colchester Sixth Form College student, that's the spec we do with you) but you'll find material here to help with AQA B, WJEC, EdExcel and OCR.

Most of the time, there will be posts on here about language in the news, so these will help you read around the subject and perhaps give you a few interesting angles and examples to get you thinking about different topics. At other times, there are longer posts which are tied to specific exam papers and questions. At exam time, I put up a lot of tips and hints about how to approach particular questions and topics for both AS and A2. There's already a big archive of these from previous years, so if you are looking for exam advice, try those. I'm an AQA examiner and moderator, but obviously I don't know what appears on the papers until you do, so none of this is inside information, just the ramblings of a sad language nerd.

If you've not used the blog before, you might find some of the following features helpful:

Labels

Labels can be found on each post and in a cloud on the right sidebar. If you are looking for all the posts on a particular exam paper, coursework topic or issue, just click on the label and you will be taken to all the posts with that label. So, if you're looking for Language Change, Child Language or Language Discourses, that's where you want to go.

Links

The links bars take you to some good sites for English Language study. Emagazine and Babel are aimed at A level students and are both excellent reads. If you're a Colchester student, get the log-in details from your teachers.

Tweets

The blog's Twitter account @EngLangBlog has lots of links and good ideas from linguists, students and other teachers, so it's a good idea to follow it. I've been posting short news items via Twitter more than the blog recently, so that's where to look for the latest news.

Finally, please contribute your own ideas, either through comments on blog posts or via Twitter. I'm always interested in hearing other points of view, finding out about language stories that I've missed or being shown links to interesting examples of language in use.

Feisty sluts being abrasive

There's been lots of good material in the papers recently about language and gender, so it's useful for anyone thinking of investigations at AS into representation of social groups & individuals.

The Telegraph looks at words which only seem to be used to label or describe women, while The Guardian has its own take on the issue. Fast Company also has a look at the ways in which language is used differently for men and women in their performance reviews, with abrasive being used to describe women much more than men.

Elsewhere, the discussion about what slut and sluttish mean - or has meant in the past - is picked up in The Guardian.

ENGA3 - making your examiner happy

It's just one day until ENGA3, so here's a quick post to wish you luck and to offer a few suggestions to make your examiner look upon you favourably.

Quote helpfully 
You should be using quotations from the texts you're analysing in your answers, but make sure they're helpful quotations. What's the difference between 1 and 2 below?

1. The writer uses the noun phrase "the foul degradation of our language continues apace" to support his prescriptive view of language change.
2. The writer uses the noun phrase "the foul degradation of our language continues apace" to support his prescriptive view of language change.

In short, 1 is wrong and 2 is right. That's because the quote used in 1 isn't actually a noun phrase, but a whole simple sentence/independent clause, while the quote in 2 actually specifies which bit is the noun phrase. I don't doubt that the person answering in the first one knows what they mean, but they're not making it easy for the examiner to give them marks.

Use examples

It's good to know stuff, but it's even better to show you know stuff. While that's a good bit of advice for the exam tomorrow, it might not be great life advice: no one likes a know-it-all, so forget this after tomorrow. Right? Examples are important to developing arguments and showing a grasp of a topic. If a question on language change asks you about how and why language changes, the big picture is obviously very important, but the examples can be really significant too. Think about going off the beaten track to find a few examples of neologisms (try here for starters), or here for some discussion of South African English or here for Australian English. If everyone uses the same revision guides and textbook (however brilliant the latter might be, ahem) then the examiners will get used to them. Surprise them with a few exciting and original gems.

Keep up with the times, daddio

As with the advice on examples, try to find some recent news stories about language to help you offer a bit of originality and range. This may reflect poorly on my sad and empty life, but I was excited and delighted to read an answer a couple of years ago in which the student made reference to a recent news report on the apparent demise of the Queen's English Society. This was particularly good as the question on Language Discourses that year used extracts from the QES website. So, what news stories have there been recently? Maybe you could have a look at a few of these and see if you can find some interesting angles.

Selfie

Slang and dialect bans

Rising intonation and career prospects

Young people and texting

Menglish?

Anyway, that's it for revision tips for ENGA3 for this year. Good luck in the exam.

ENGA3 June 2014 - revision tips part 5

Today's tediously titled top tips will focus on analytical frameworks for ENGA3, in particular the Section B Language Discourses question.

As I was saying in yesterday's post about Section B, the key difference between the two sections on the paper is that Section A deals with language as it's actually used - in different times, different places and by different people - while Section B deals with language as something to be discussed, argued about and debated. So, in terms of analysis, you can apply many of the same frameworks - word, phrase, clause and discourse analysis - to texts in both sections, but Section B really lends itself to a Critical Discourse Analysis approach.


In effect, this means that you're using language analysis to work out the ideological position a text producer is taking in discussing a language issue. So, this could mean you're using language analysis to work out how a writer is using the following:

• pronouns to address the reader and position him/herself in relation to the ideal reader (direct 2nd person address, inclusive 1st person plural, maybe some synthetic personalisation)
• lexical formality to suggest closeness to the ideal reader/distance and expertise
• modality to suggest elements of certainty or doubt, sometimes in the form of modal verbs, but also modal adverbs

Norman Fairclough: the daddy of Critical Discourse Analysis

For example - and I've shamelessly nicked this from an article I did for emagazine last year - with last January's question on the supposed Americanisation of English, Matthew Engel positioned himself in particular ways:

...in an article for The Daily Mail on Americanisms entering English, the columnist Matthew Engel, seems to humbly and self-mockingly position himself as out of touch by saying “Old buffers like me have always complained about the process, and we have always been defeated”. Should we take such a move at face value? Perhaps not. Engel goes on in the article to stridently berate the UK for adopting what he calls “ugly Americanisms”: “Nowadays, people have no idea where American ends and English begins. And that's a disaster for our national self-esteem. We are in danger of subordinating our language to someone else's - and with it large aspects of British life”. That doesn’t sound too much like the stance of a man who’s labelled himself an “old buffer”, but the words of a man who feels he’s still got battles to fight and wars to win (if not, home-runs to hit). His self-effacing positioning earlier on helps him appeal to his reader as a gentle, even rather defeated and pessimistic, sort of character, which his subsequent warnings and call to arms belie.

If you're still working on revision for this exam, you could do worse than look back through a few of the texts we've flagged up as being of Language Discourses interest and think about how you could analyse short chunks of them to see how the writers are positioning themselves through their language choices and how they're representing the particular language topic.

For example, this article by Lindsay Johns is fantastic for a bit of analysis, not only for the way he presents and positions himself but in the way he presents language to us as "an incredibly rich inheritance": a noun phrase that casts language as like a solid object passed unchanging from generation to generation. Is that the reality? Well, you might argue that it changes all the time and isn't something that is the gift of one person to give to another but something we should all share and contribute to.

In the simple sentence containing this phrase ("The English language is an incredibly rich inheritance.") there's no modality to suggest doubt, only certainty. This is the kind of analysis that can really help you in the first bullet point for Section B, because it links the AO1 language detail (words, phrases & sentences in this case) to the AO3 interpretation of meaning and discussion of representation.

There are plenty of good articles to practise this approach on, so have a look through the links here for a few examples.

Despicable Minecraft Minions in the Nether

And another quick link to a BBC Radio 4 Today clip about the changing language of children. Here, the OUP language expert Sam Armstrong and comedian & writer Charlie Higson discuss the influence of popular culture and video gaming on young people's language.

While the presenter is keen to get them moaning about young children using terms like minion, nether, LOL and OMG, the experts are good at seeing the benefits to young people of new forms of language and their ability to code-switch. Take that, Radio 4 curmudgeons!

Nice stuff on lexis, morphology, word formation processes and the joys of technology, too.

Beyond literally

Just a quick link to a potential Language Discourses argument about the use of literally and beyond (as in "It was beyond awful") from Radio 4's Today programme.

Warning! For listeners of a sensitive disposition and sound mind, Simon Heffer is featured.

ENGA3 June 2014 - revision tips part 4

To carry on the boring naming convention established earlier this week, this is part 4 of your ENGA3 June 2014 revision tips. So far we have looked at a bit of Section A Change and a bit of Section A variation, so now it's time for Section B Discourses.

One of the first things to remember is that Section B is different from Section A. In Section A the texts are based on language in use (language being used in different times and in different varieties) but in Section B the texts are about language. They will raise questions around how people feel about language and the way it changes and varies from time to time and person to person.

Last year's question was on Language and Gender, setting two extracts from a text which gave a very simplistic, difference model-style, interpretation of how women and men talk. It was there as a starting point for discussion, a springboard for offering a critique of such reductive models. If you 'd read Deborah Cameron's Myth of Mars and Venus, you'd have been laughing...

Back in January it was a question about American English and attitudes towards it. Again, the main text was provocative in its prescriptive outlook, giving students who knew their stuff a chance to argue against the author's anti-American views.

This time, it could be anything. All Change and Variation topics are fair game for this question, so make sure you have revised areas such as the following:

• political correctness and language change: how "change from above" is implemented, theorised about and (sometimes) resisted
• attitudes to different accents and dialects: the views people often have about different regional, social and national varieties
• views about technology and language change: how people feel about social media and texting's influences upon language use
• arguments about standard and non-standard English: what people say about slang, non-standard grammar and the social consequences of using non-standard forms

Of course, there could be plenty of others and we've covered a lot on this blog. Click here for all posts tagged as being to do with Language Discourses and you'll find plenty to mug up on.

The next post will offer a bit more focus on analytical frameworks for this question.

ENGA3 June 2014 - revision tips part 3

So... here's a post to help you revise for ENGA3 Section A Language Variation. And if you're wondering why I'm starting this post with so, starting everything with so is apparently undergoing a boom. Just look here for something on this from 2010 and here for something even more recent.

And how is this relevant to your ENGA3 exam? Well, the questions on Language Variation don't have to be about regional or national variation - or even variation according to class, ethnicity or gender - as they have been in the last few years; they can also be about the ways in which language varies in other ways, like rising intonation (uptalk or HRT), the use of vocal fry or even something like so, or innit, or this is me. All of these are recent variations in the ways people use language to communicate and what's interesting about them is that they represent the intersection between so many different factors.

We're no longer in a world of language study where we say that x speaks y because she's z, but that x speaks y in one situation because she's sometimes like z, but often like a, b or c, but might also want to sound a bit like d, e or f. But never u, k, i  or p. So...in many ways, with Language Variation, what makes a good answer is an awareness that people don't just use language because of some accident of birth (born male/female, white/black/Asian, to poor/rich parents in Birmingham/Bermondsey/Jaywick) but that language identity is so much more fluid. Good answers to questions on Language Variation will always acknowledge this.

There'll be more on Language Variation tomorrow, including the topic as a Language Discourses question for Section B.

ENGA3 June 2014 - revision tips part 2

Today, we will have a quick look at Section A Language Change questions. The last two ENGA3 exams have used pairs of texts in this section of the paper. So, last June we had an advert from the 19th Century to look at alongside a Caffe Nero webpage*. The January paper of that year (the last time a January paper was set) had a rugby match report from The Scotsman in the 19th Century alongside a web version of The Scotsman reviewing a similar game.

While it's quite possible that such a question will turn up again, there's a chance it might be a different type of question, so be prepared. Political Correctness is an interesting topic for Language Change as it is the kind of "change from above" that we rarely see (or at least, rarely see working) in English. To revise this topic you might want to think about some of the reasons why words become viewed as offensive - how they pejorate and how changes in society lead to different meanings being viewed as offensive. A good case study of course is gay and the coverage of its changing meanings here might help. Elsewhere, there's a fair bit on the blog from years ago about words such as spastic, mad and coloured, so have a look through the old articles for some good ideas.

Another type of question might focus on how a more recent text uses language and how that reflects a changing aspect of modern language, perhaps technology, popular culture or youth fashions. Again, we've covered these areas in the past, so articles like this one on youth slang or this one on slang through through the decades might be worth a read. Remember, you're encouraged to use your own studies and knowledge on this paper, so come equipped with plenty of examples of language change in action; Kerry Maxwell's Buzzwords is a great place to look. Examiners like to see new and original examples, rather than the same ones year in year out.

Whatever happens, the chances are your second bullet point will be asking you to address ideas around how and why language changes, so you should be prepared to think about the big drivers of language change and the processes that lead to change taking place. This link from the I Love English Language blog is handy for some useful theories and concepts.


*For the benefit of any Daily Mail "journalists" reading this, that was a demanding 19th Century text alongside a modern webpage, not a question "simply asking students to analyse the language of the Caffe Nero website". Got that?

ENGA3 June 2014 - revision tips part 1

There's just over a week to go before the ENGA3 exam, so my plan is to do a short post each day with advice about how to approach this difficult (but rather splendid) paper.

Seeing as there is still a whole week of half-term in which to revise, the first tip I'd offer is to read a couple of books. Yes, whole books.

First off, read Henry Hitchings' The Language Wars. It covers pretty much every Language Discourses question you could hope to get and it's a damn good read.

We've covered it here on the blog lots before (like here and here) and I did an interview with the author for emagazine a couple of years ago. Click here to visit the emagazine website and use your school/college log-in to find it under Language Topics: Attitudes to Language Change: At War With the Pedants.

Secondly, if you haven't already looked at it, Jean Aitchison's Language Change: Progress or Decay? is a fascinating read. It's got many of the things you'll no doubt have covered as part of your course (the crumbling castle, damp spoon and infectious disease models, for instance) but lots of other excellent stuff too, including discussion of how and why language changes, which is pretty much a staple of Question 1 on Language Change on the paper.

Tomorrow, we'll start looking at each question on the paper in turn and some ideas about how to prepare for them.

Depeche mode

Good luck to everyone doing tomorrow's ENGA1 exam*. Just a couple of quick things to remind you of for Language and Mode.

Mode can be both big and small: a tiny detail like a non-fluency feature (umm...errr) or a non-standard spelling are worth looking at and relating to mode, but don't forget the bigger picture of what each mode can offer (affordances) and how it can hold you back (constraints) .
E.g. think about why a particular mode (and technology?) might have been used: what does it offer that another mode doesn't? And how does it restrict what you can say or write?

Mode is for life, not just for Christmas: don't just talk about mode in your intro and then forget about it like that unwanted Christmas puppy. Weave mode into the rest of your answer.

Channel your thoughts: don't forget the concept of channel. You've got texts using the visual channel and/or the auditory channel.  Even fairly basic points about (say) graphology (in the visual channel) or emphatic stress (in the auditory channel) can become quite significant in a text when you relate them to mode.

Things mean things: don't forget meaning. One of your first jobs should be to work out the following:

• What is each text about?
• How is that topic being represented?
• What views and perspectives are being presented to the reader/other speakers?
• How can we tell?

Language analysis underpins everything: if you don't analyse (and give clear examples), you're not going to do very well. Remember the linguistic frameworks and think very carefully  about how you can get a few more marks by adding a touch more detail. Have you identified a noun? Is it an abstract, concrete or proper noun? Is it part of a longer noun phrase? Own those language features... err... girlfriend.

*or any other English exam