It sounds like some obscene liaison between Russell Brand and Sophia Loren, but it's all about language really.
According to this story in The Daily Telegraph, language purists in Italy have had enough of English words being thrown into daily conversation and have said no to Anglitaliano. Words and phrases such as weekend, know how and cool have appeared on a list of "ugly English words" and are being derided as unpleasant and affected.
The French have usually been the ones who complain about this sort of thing, as this post from March illustrates, but it all seems part of a wider response among people in all societies who worry about language change and losing the "purity" of their language, be it Italians appalled at English words or English speakers sick of American phrases.
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