Wednesday, June 08, 2011

Greening the language

Stan Carey, whose stuff on Sentence First is always a good read for Language students, has written a short post about language and environmental concerns for MacMillan Dictionary's Language blog. He looks at how some companies are attempting to greenwash their image - make their public image appear more enviro-friendly than it really is.

As well as some interesting word formation processes for the A2 question on language change (ENGA3 or ENGB3) there's some food for thought about how gullible we might be as consumers when it comes to purchasing eco-products.

Connections between texts on Paper 1: dealing with AO4

Question 3 on Paper 1 has often been a bit of a low-scorer for students and you can maybe see why. It comes an hour in to the exam, and you’...