There's more on the word chav here on the BBC site, all inspired by the forthcoming book Chavs: The Demonization of the Working Class, by Owen Jones. It looks very promising, if this review by Labour MP John Cruddas is anything to go by.
Looking at arguments about language change and political correctness is all part of ENGA3 Language Discourses, while the language used to represent social groups - in this case, the working class, or sections of it - is covered in the coursework for ENGA2.
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